The high-impact images and messages on your new digital menu board (whether you place them in your restaurant lobby or on a display behind the counter) will increase sales and reduce extra costs, such as static signage and printing. Your guests’ experience at your establishment will be greatly enhanced, regardless of location or business type.
Some of the most well-loved restaurants are already reaping the benefits of wonderfully designed digital menu boards. Burger King is one of them, having been able to increase their sales by over 60% after installing them! Data sharing was a feature that owners at places like Wendy’s International found very helpful. Taco Bell utilizes the digital displays to increase sales as well, along with McDonalds, a restaurant that always has menu price changes and random specials many times during the year. For example, the McRib sandwich is an item that is not permanent on the menu year round. But, when the owners decide to bring it back every year, it sure does look delicious up on that wide screen, and can possibly make a customer want to buy one – even if originally they just wanted a Big Mac!